Last week news broke that Apple acquired the award winning music technology startup AI Music.
Before I go any further, this post is not an opportunity for me to insert myself into this story. I can take no credit for that.
They had an amazing team and had been working on their product long before and for quite a while after I worked with them.
In fact I would say that AI Music was in many ways instrumental in the success of my own business (pun intended), rather than the other way round.
Working with Gareth Deakin and his team helped shape my offering and has given me some great learnings which I can now share with the media agencies and startups that I work with.
It’s these that I want to share here:
